About Tennis Ratings

The Origin Story

TennisRatings is a data-driven tennis analytics platform built for bettors who prioritise probability over opinion. We focus on identifying genuine pricing inefficiencies across ATP, WTA and Challenger markets using a structured, model-led approach rather than subjective tips or narratives.

At the core of TennisRatings is a proprietary statistical framework that analyses the fundamentals that truly drive tennis outcomes: service dominance, return efficiency, surface performance, opponent strength and pressure handling. These inputs are continuously updated to reflect real-world match conditions, enabling both pre-match and in-play analysis.

Our goal is not to predict results, but to quantify probability and variance in a consistent, repeatable way. By comparing model-derived expectations against bookmaker pricing, TennisRatings helps users assess value, risk and long-term edge with clarity and discipline.

TennisRatings is designed for serious bettors who value transparency, structure and evidence- led decision-making in fast-moving tennis markets.

Many websites & publications have featured TennisRatings including:

A Commitment to

Quality

With many betting services have a bad name, due to bad information, an inconsistent approach and poor customer service, it became clear to Dan the type of company he wanted to create – a company with a commitment to provide quality customer service and advanced, groundbreaking data.

Milestone

In 2013, TennisRatings was born.

You can also read more articles, and find more betting and trading data, all for free, via the various articles that I have written for various platforms.